One cart for the whole portfolio
Every brand keeps its own domain — but wines, experiences, and reservations from any Stoller property drop into the same cart drawer, grouped by winery. Add a few items and open the cart.
Member sign in
One account across every Stoller brand — clubs, orders, reservations, billing, and saved payment in a single profile.
Demo only — no real authentication or data.
Owner dashboard
Portfolio rollup across every winery, or click into a single brand for its sales and engagement. One database under all brands makes this view possible — it doesn't exist in the current stack.
Revenue mix
October · share of DTC
6-month trend
DTC revenue, $K · May–Oct 2026
Top sellers
By units, trailing 30 days
Engagement
Trailing 30 days
Domain structure · the engine underneath
Pick a brand-layer structure below — A, B, or C. Whichever one Stoller chooses, the same thing runs underneath every site: one unified front-end layer — cart, portal, dashboard, bookings, and data — clean, cohesive, and connected by API to the Commerce7 system you already run. Nothing replaced; everything finally feels like one estate.